iSoulify was founded in 2018 by friends Dena Betti and Colleen Gianatiempo. Dena and Colleen first met through volunteer work at their daughter’s elementary school in Martinez, California. Their daughter’s were in the same grade and the two mother’s paths often intersected. Colleen contributed her artistic flare annually as the chairperson for the school’s Dinner, Dance and Auction. Dena, although not on Colleen’s committee, would always show up the day of and lend Colleen an extra pair of decorating hands. Their kinship grew over the years. Then in 2014, while coping with the tragic death of her 14-year-old daughter Jenna, Dena posted on social media, “How can I honor you?” Colleen responded to Dena’s post and said, “A mural.”
In October of 2016, after 13 months of bureaucratic processes, the public mural commenced and Dena and Colleen embarked on a journey of the soul through the expression of art, creativity and love that lies within each of us. The mural deepened their connection to the people and world around them.
Dena Betti went on to foster the implementation of K-12th grade social and emotional resiliency curriculum through her nonprofit #hersmile and get her life coaching certification, while Colleen Gianatiempo went on to foster the Hearts in San Francisco project, participate in multiple art galleries, work on commissioned art projects and launch expressive art workshops.
Once again Betti and Gianatiempo come together to deepen their connection and impact on those seeking to connect with their soul and embark on a wonderful world of creation.
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